They do this through various means, including reinterpreting the bible (when it says seven days, it actually is referring of millions of years), trying to support the biblical stories with a variety of (mostly weak) evidence (Kirk Cameron, John Dickson, etc), emotional appeals (atheism leads to Nazism) and poorly reasoned/misinformed arguments (bananas, peanut butter and John Lennox). The remainder of their arguments seem to be based on incorrect definitions (atheists believe there is no god), outdated and previously debunked arguments (Pascal's wager1 2 3, fine tuning 1 2 3 and irreducible complexity 1 2 3).
The introduction of the internet has made it so easy to debunk such apologetic arguments (the search words 'debunking apologetics' got 37600 hits in google) that those who make such arguments are up against a wall of criticism, which they may not have encountered in their normal parochial activities, where they are more likely to just yabber on to an already convinced crowd about some poorly structured, loosely based and inadequately researched ideas that just came into their head on a Saturday night. Basically, it seems that there has been little or no internal fact checking and scrutiny for the most part for these religious leaders. Now we have a brilliant new technology that lets a fire hose of ideas burst upon any chink in the system, making any faults in the arguments presented obvious and causing the whole pile of rubbish to come tumbling down.
The main point that I am trying to get at here is that basically, there has been very little in the way of new apologetic arguments developed in recent times.

I would like to see some new arguments from Christians.
All I can see at the moment is a blatant attempt to recycle ideas that were debunked by one generation and try to sell them to the next generation. I'm afraid that the christian community is suffering under the transparency afforded by the internet age and can't keep up. Why might this be? I suppose it is because they are fixed in using 'old methods' that have been tried and tested over the years, which are out of touch with the tech savvy youth of today.
I would like to see someone come up with a new proof of god, a new reason to believe, a new original idea. I really would! It seems that, for the religious skeptic, most of your time is devoted to fending off ideas whose faults were exposed over a hundred years ago 1 2!
Please, If you are a christian reading this, put forward your best arguments.
If there really is a god 1 2 3 4, how would I know this, how would I verify this and what would convince me that it is real?
Here are a few tips to save you from looking like a complete douche bag.
This in NOT a veiled attempt to try to act like I, or non-believers in general know everything. I GENUINELY would like to hear some new argument. I would like to have to work on a new idea that is proposed, I would like to be CHALLENGED by the arguments of a religious person and have to reassess the way I look at the world.
Please, if you have anything worthwhile, let me know and we'll see if there is anything worth discussing.
(Note: Apologists are not confined to Christianity. Basically, any person who attempts to defend an idea that is under scrutiny is an apologist. I understand that there are many faiths that apologists attempt to reconcile rationally, but I have focused on Christians because they are the most prominent in the society in which I live)