Positive religious message

I guess that the 'good christian folks' over at AIG have become underwhelmed with the results of the normal fear-based campaigning used by Christians and have decided to 'knock it up a notch', with this "If you don't matter to God, we'll shoot you in the face" public service announcement.

It is a little confusing though, as i think it assumes that if you don't care about God, God doesn't care about you, which I'm not sure that even many Christians would agree on. I thought that God was supposed to love everyone? Maybe I'm wrong... I guess if he loved everyone, he wouldn't kill babies...

But seriously, if you want to promote your religion, go for happy-clappy over scare tactics, it just makes you look like a bunch of douchebags!